DMT on-line data capture for test drives named Best in Class by Google!

Guests at the annual Google Think Auto 2012 conference heard what our clients already know: DMT’s data capture systems placed within a manufacturer’s website to collect internet lead information represent the “Best in Class” for Canada’s auto industry!

Tim Wilson, Head of Automotive, Google Canada, declared the Mitsubishi Canada and Volkswagen Canada test drive forms the best among their peers in a presentation entitled ‘Canadian Consumer Behavior and Path to Vehicle Purchase’. DMT designed the data-capture strategies and manages the on-line forms for both Mitsubishi and Volkswagen in Canada.

The Think Auto 2012 conference on October 18 explored the Canadian auto shopper’s behavior, examined the consumer’s path to purchasing a new vehicle and looked at emerging trends in digital marketing in Canada and around the world.

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