Keyloop acquires enquiryMAX and RAPID RTC

LONDON March 2, 2021 – Keyloop, a leading global supplier of technology solutions to the automotive industry, has today announced its acquisition of both Rapid RTC and enquiryMAX, bringing their lead aggregation, lead response, enquiry management, and showroom applications into the Keyloop product portfolio.

These are amongst the first actions Keyloop, (formerly known as the International division of CDK Global), is taking since being acquired yesterday by Francisco Partners. These acquisitions represent Keyloop’s serious commitment to developing an open platform that connects the automotive retail industry and transforms the car buying and ownership experience for the better, in partnership with both dealers and OEMs.

The addition of these products will enable Keyloop to enhance its Sales and Marketing offering and develop new solutions around lead management and attribution, by combining the data from these products with its own Dealer Management Systems (DMS).

Rapid RTC is headquartered in Winnipeg, Canada and is a provider of Digital Communication and Lead Management Solutions (LMS) to over 4200 dealer sites and partners with many leading OEMs. Glen Demetrioff, Founder and CEO of Rapid RTC, will be joining Keyloop’s as a member of its executive team.

Rapid RTC’s LMS brings rich capabilities to automotive retailers, including the ability to aggregate sales enquiries from over 300 channels and manage the customer interaction in the showroom with digital communication tools such as live chat, social media, text and video calls.

enquiryMAX is headquartered in Leeds, UK and provides a showroom management solution to over 970 dealerships in the UK and Ireland. Some of the UK and Ireland’s largest dealer groups are amongst their clients and they are also the chosen partner of several leading OEMs.

enquiryMAX’s showroom solution plays a key role in the effective management of customer enquiries, from capturing the sales lead at the outset of the buying journey, to building the deal and presenting the offer and vehicle handover. enquiryMAX is currently the largest partner from Keyloop’s Partner Programme.

Tom Kilroy, CEO Keyloop, comments:

We are delighted today to welcome Rapid RTC and enquiryMAX, two leading automotive technology providers to the Keyloop family. We are very excited to include their outstanding lead management and showroom products in our customer offering. The combination of these products, together with Keyloop’s DMS, will enable us to develop new solutions for our customers around lead measurement and attribution.

We are also very excited to be able to demonstrate our promise to move quickly with the backing of our new owners, Francisco Partners.

Although Keyloop has acquired Rapid RTC and enquiryMAX, we remain committed to accelerating the development of the Keyloop Partner Programme. This will allow our dealer and OEM customers freedom of choice for their technology needs, whilst always benefitting from the added benefits of integration to the Keyloop DMS.”

Glen Demetrioff, CEO, Rapid RTC comments,“This marks another milestone for RAPID RTC and it’s one I am absolutely thrilled about. Not only will it help shape the next phase of growth for RAPID RTC’s lead management and communications platform, but collectively it will open the doors for what I believe will truly be a unique and transformational product offering in the automotive retail landscape.

I’m thankful and looking forward to joining Tom and the rest of the executive team at Keyloop as we continue to scale, innovate and connect the automotive retail industry.”

Francisco Partners was advised by Paul Hastings LLP, Stikeman Elliott LLP, and Kirkland & Ellis as legal counsel, and Alvarez & Marsal’s Transaction Advisory Group. UBS Investment Bank acted as exclusive financial advisor to Rapid RTC. RSM Corporate Finance LLP acted as exclusive financial advisor to enquiryMAX.

For further information, please contact Keyloop’s PR team Flagship Consulting:

Sophy Norris – +44 (0) 203 574 9362

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